| Mona Pearl to speak at the 1st Peter Drucker Global Conference in Vienna, Austria |
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"Innovation and entrepreneurship will continue to expand in the future across borders, because of the existence of these six circumstances: global market conditions, entrepreneurial mindset, eroding confidence in established institutions, shifting business environment, international collaboration and environmental/technological advancements.", says Mona Pearl, Founder & COO of BeyondAStrategy. Ms. Pearl states that systematic innovation had a place in 1980s corporate America, yet, so many other innovation and entrepreneurial practices have sprouted up around the world. The time has come to herald in a new era of innovation and entrepreneurship and apply the practices the way they best serve future needs of society and global companies, as well as the changing global economic conditions. Ms. Pearl offers a snapshot and compares three countries known for innovation: U.S., Switzerland and Israel. These are also ranked by number of start-ups, the top three countries are U.S. (#1), Israel (#2), and Switzerland (#3). The innovative strengths and challenges of three distinctive countries, all with comprehensive ratings provide further insight to innovation and entrepreneurial potential in the global marketplace. Other countries are mentioned as well. In her summary, Ms. Pearl is offering a forecast/look into the future on global innovation and entrepreneurship and its role in the global economy. Based on the current information available, innovation and entrepreneurship will continue to expand in the future across borders, because of the existence of these six circumstances: global market conditions, entrepreneurial mindset, eroding confidence in established institutions, shifting business environment, international collaboration and environmental/technological advancements. 1. Global market conditions. Trade barriers are easing. Economies are interdependent. Communication via the Internet has never been easier or more accessible. These conditions drive political reform, cultural transparency, social progress and a great deal of wealth creation. 2. Entrepreneurial mindset. Entrepreneurs have the ability to see, understand and take advantage of evolving markets. The entrepreneur's ability to think differently, use insights, see what others don't, envision what doesn't yet exist, and identify opportunity when it's ripe - these are the prized qualities of today's entrepreneur. Wayne Gretzky of national hockey fame helped state it succinctly when he said, "I skate to where the puck is going to be, not where it's been." 3. Eroding confidence in established institutions. The recent world economic meltdown is removing any last confidence that most people had in governments and large enterprise banks and other financial entities. The resulting mistrust will lead to reinventing ourselves as individuals, communities, countries and societies. As such, many more entrepreneurs will be joining the field. 4. Shifting business environment. Large-scale firms are synonymous with bureaucracy which tends to stifle innovation. In response, the business environment is shifting to accommodate the needs of its rapidly changing market players. Innovation and entrepreneurship are beginning to flourish around the world and will likely take the form of much smaller, yet bolder companies. Knowing and catering to this is how entrepreneurial ventures beat corporate giants to the punch. Any company, large or small, that continues down the same path it has always taken will find it to be a losing proposition. 5. Entrepreneurial collaboration. Also, on a global scale, there will be more entrepreneurial collaboration, which in turn will make shared innovation between countries a far more common occurrence at the company to company level - not just at universities and research institutions. One of China's approaches for creating an innovative nation is the Technology Business Incubator (TBI). China's mission is to nurture "technopreneurs" and technology-based start-ups. Business incubation is considered a viable option for countries that want to expand economic opportunities. 6. Growth of environmental and sustainable engineering technologies. A growing consciousness about the value of protecting our world will fuel the demand for products and services that can accomplish this goal. In Drucker's world and for the past couple of decades, an exodus of people moved "West" for a good education and often ended up staying because of the rich opportunities that existed. But now, these opportunities are not limited to the West. Opportunities are international in scope, and people are choosing to return to their homeland to utilize their newly acquired talent and to build fortunes with it, and elevate global competition. The demand for innovation on an international scale and for the entrepreneurship that accompanies it will focus increasingly on being more purpose-driven. With intention at the helm, innovation and entrepreneurship will adapt to accommodate the changing focus of the drive to live a better life, do good, save the planet and make money. It's no longer about information as Drucker thought. It's about building a better world and a better life through innovation with a purpose. This conference will feature top speakers from the Economist, Proctor & Gamble, INSEAD, IMD, Newsweek, and Philip Kotler of Kellogg. Ms. Pearl founded and operated 3 successful businesses and will share from her experience in global entrepreneurship & innovation. From operations to organization to top line growth strategies, Ms. Pearl initiated and executed cost effective and creative opportunities for companies to make money. |