Beyond A Strategy - Lead, Follow or Get Out of the Way

Lead, Follow or Get Out of the Way

What should a CEO be doing?

While there are certainly major financial problems affecting the economy, much of what we are suffering through may be psychological - a lack of confidence. Consumer lack of confidence in the future of the economy becomes a self-fulfilling prophecy as they minimize their purchases from the better cut of steak to the pre-owned car.

What should a CEO be doing?

The effective CEO did not get there by being the best accountant, salesperson, etc. He or she got there and are effective because they are leaders. In this economy the leader will:

Be honest with the organization about the current state of the business. People fear the unknown. If they know the facts, no matter how good or bad, the unknown is removed and the organization can focus on the facts.
Take a truly objective look at the business for missed opportunities or wasted resources. It may be worth the investment to bring in an expert for a defined period of time.
Be confident that you are managing to the best of your ability. That confidence becomes contagious.

And remember – lead, follow or get out of the way!