Beyond A Strategy Marketing
Founder's Bio
Mona Pearl is a global business development and negotiation strategist.


Mona Pearl’s experience in international strategic development and global entrepreneurship has been vital in helping companies design and execute their global strategies. Ms. Pearl is known for her out of the box thinking and developing creative solutions to tough challenges which produce bottom line results.

Ms. Pearl founded and operated 3 successful businesses. From operations to organization to top line growth strategies, Ms. Pearl initiated and executed cost effective and creative opportunities for companies to make money across borders. From cultural due-diligence to integration processes in the M&A transactions, she helped companies increase global market share, enhance leadership and engage the stakeholders along the value chain. These activities led to companies growing their business across-borders, leveraging their global competitiveness and addressing diversity and cross-cultural issues in international markets.

Projects across industries and across borders include: Deutsche Telekom, GM, Rover, Jaguar, Marriott, Hyatt Corp., IMF, Fermilab, The Export Institute, SES GmbH, A.B. Dick, Navistar, Accenture, Michelin, State of IL - DCEO, Philip Morris, Bacardi, United Airlines, American Airlines, Virgin Atlantic, Delta, Continental, and many more.

Ms. Pearl lived in three continents, and is proficient in six languages. She was quoted by Microsoft, Crain’s Chicago, Entrepreneur.com, and interviewed by other media on global issues and strategies. She is a frequent speaker at global related conferences, has co-authored two published books and is an adjunct Professor at DePaul University teaching International Business. 

Ms. Pearl authors a column on current global competitiveness issues in Manufacturing Today and in Management Today magazines, as well as publishes in other business related magazines.  

Her book on tomorrow’s challenges and opportunities for the new breed of global middle market companies is expected to be out in early 2011.

Mona Pearl in the media:

Format Magazine, Austria interview: Mona Pearl, Philip Kotler and the late CK Prahalad on:”The Search For Global Consumers.”
http://monapearl.com/site/wp-content/uploads/2009/12/monapearlinterviewviennaformat5.pdf
 
Entrepreneur.com: "This is your wake-up call", says Mona Pearl, Founder & COO of BeyondAStrategy. "The opportunity to plan for today's growth strategies passed, and many missed that mark. Fortunately, today is the day to start planning for tomorrow's growth, and there is still time. However, the old strategies of cost-cutting and down-sizing will not suffice in the decade ahead. Only new methods and new solutions designed to respond to today's global market will provide future success."

Microsoft UK: “Ms Pearl, founder and chief operating officer of BeyondAStrategy, says many firms need "a wake up call" where expansion is concerned. She comments: "Today is the day to start planning for tomorrow's growth, and there is still time. However, the old strategies of cost-cutting and down-sizing will not suffice in the decade ahead."

Ms Pearl explains that only new methods and solutions designed to respond to the modern global market will provide success in the future. She cites Albert Einstein who famously said that "in the middle of every great difficulty lies opportunity", claiming that by using creativity, knowledge and actionable plans firms can tap in to this potential.”

Publications:

Going Global:  Improving your changes for success - why are cross-border M&A so difficult to implement and what do you need to do to improve your changes for success?  UK
Innovation and Entrepreneurship in A Global Economy, Peter Drucker Forum, Austria

Columns in Management Today magazine:
The New Frontier?  Latin America - Myth or Reality?
Re-evaluating China

Columns on globalization issues for Manufacturing Today magazine :
Plan, Commit, Action:  Business Models For Global Expansion
Global Negotiations:  Don’t Leave Money on the Table
What’s your competitive edge? 
Going Global – Don’t Underestimate the Data 
Making the Decision to Go Global 
Global Expansion – Get It Right the First Time
Successful Business Expansion: Don’t Discount the Data 

“Globalization – The Key To Growth” - Association Forum, Expert Eye 
“The Value of Cross-Industry Knowledge – Gaining A Competitive Edge” - The Handbook of Business Strategy 
“Actionable market Research Reduces Business Uncertainties” - Marketing Times 
“A New Order – How Entrepreneurial Companies Beat Large Corporations to the Punch” - US Business Review
“Breaking the Rules – Change Management” – Furniture & Interiors
“Much Ado About Nothing – Corporate Buzz” – US Business Review
“Bridging the Cultural Divide to Successful Global Business” – Bayer Global Conference

Education:

Mona holds a Master’s Degree in Global Business and Marketing from DePaul University in Chicago, and a BA from Northeastern University Illinois in Spanish and Communication. 

Books

Straight Talk – ‘Aligning Corporate Strategy & Global Competitiveness for the 21st Century’.
“Mona Pearl, keynote speaker and author, has been selected from a nationwide search to be featured in
Straight Talk. The book features 10 dynamic authors. Mona Pearl, discussing Aligning Corporate Strategy & Global Competitiveness for the 21st Century is joined by other authors and speakers, each offering time-tested strategies for success in frank and intimate interviews.”
Discover Your Inner Strength – Cutting Edge Strategies from Industry Leading Experts –
‘Leadership for Global Competitiveness’. Imagine sitting down with Ken Blanchard (One Minute Manager), Stephen Covey (Seven Habits of Highly Effective People), Mona Pearl and Brian Tracy (Million Dollar Habits), and picking their brains for their best advice on their challenges, triumphs, and how they weathered storms. 

Recent speaking engagements

·         Association Of Mergers & Acquisitions
·         Association Of Strategic Planning
·         Austria-America Chamber Of Commerce
·         Business Network Club – International
·         CEO Roundtable
·         Cross-Border M&A
·         DePaul University – Czech MBA Program
·         DePaul University – Entrepreneurship Program (Guest Speaker)
·         Des Plaines Chamber Of Commerce
·         European Venture Market, Germany
·         Innovation Center, Germany
·         Innovation Center – Green/Clean Tech, Germany
·         Institute Of Management Consultants
·         InterimCEO
·         Israel Export Center
·         Israel Manufacturers Association
·         Israel VC
·         Northeastern Illinois University – Annual Conference: Latin America
·         Northern Illinois University
·         Peter Drucker Inauguration Forum, Austria
·         Radio And TV Interviews
·         State Line World Trade Center – WI
·         Turkey Chambers Of Commerce, Ankara
·         Women Visionary of the World, Austria