Beyond A Strategy Marketing
As Quoted in the Media
As appeared on Microsoft UK site:

Merger opportunities for midmarket firms

Wed, 24 Dec 2008

Merger opportunities for midmarket firms Global mergers and acquisitions have been described as "the key strategy to future success and competitiveness in the world market".

Expansion strategy expert Mona Pearl says the process of becoming global force will present many internal and external challenges, but if executed carefully can lead to significant profit rises and exponential growth.

Committed to this theory, she will address a Florida conference on cross border transactions next month in a bid to encourage more midmarket companies to base their growth strategy around mergers and acquisitions.

Ms Pearl, founder and chief operating officer of BeyondAStrategy, says many firms need "a wake up call" where expansion is concerned.

She comments: "Today is the day to start planning for tomorrow's growth, and there is still time. However, the old strategies of cost-cutting and down-sizing will not suffice in the decade ahead."

Ms Pearl explains that only new methods and solutions designed to respond to the modern global market will provide success in the future.

She cites Albert Einstein who famously said that "in the middle of every great difficulty lies opportunity", claiming that by using creativity, knowledge and actionable plans firms can tap in to this potential.

EWeek Knowledge Centre contributing editor Dave Meizlik recently urged firms acquiring other businesses to ensure they take steps to secure all data stored on technology appliances.

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