Beyond A Strategy Marketing
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An Imaginary Interview With Forbes Magazine
Success is achieving what you want. 
Happiness is wanting what you have achieved.

There are no two success stories alike.  Like snowflakes, we form our success in different ways.  How are you going to form your success story?

Imagine this:  In ten years Forbes (Inc./Fast Company or name your favorite) magazine will write an article about you.  How would you want the title and sub-title to read? 

Would you like to have the story focused on you, the person who did it his/her way?  Or, would you rather be about you, the person who never lost their modesty, never forgot their friends…  (Fill in the blanks).  What is important to you?

Designing a strategy for success is different for each organization.  There are certain components that are systematic, however, the goals and outcomes should fit the organization and the leadership style. 

Dare to think out of the box, create and innovate, and break all the rules.  Don’t just try to fit in.  Times are challenging, and companies, in order to succeed, need to originate new ways to promote and sell their product and service.

Don’t be afraid to step out, do and be different.  You will either step forward into growth or you will step back into safety.  – A. Maslow

Do you have what it takes?

Research shows that PREP are the most common qualities that make up an extraordinary leader:  Passion.  Resilience.  Endurance.   Persistence.    However, it takes more then just these four.

Look at the extended list compiled from a variety of sources that talk about leadership, and find out which are your driving forces. 

Choose the 10 that in your opinion are most dominant in you.  Then ask your top team members to make their own list.  What did you find out?  How will this affect your company and future plans?


Give me a call and find out what it means for your company.


  1. Ambition
  2. Endurance
  3. Drive and tenacity
  4. Optimism
  5. Patience
  6. Honesty
  7. Individualism
  8. The ability to delegate
  9. Talent
  10. Persistence
  11. Discipline
  12. Quantitative thinking
  13. Social
  14. Reading people
  15. Creativity
  16. Intuition
  17. Charisma
  18. Competency
  19. Forward looking
  20. Intelligence
  21. Resilience
  22. Fair-minded
  23. Broad-minded
  24. Courageous
  25. Imaginative
  26. Straightforward
  27. Opportunistic
  28. Passionate
  29. Decision making
  30. Admit mistakes
  31. Have a vision
  32. Criticize others only in private
  33. Stay close to the action
  34. Include others
  35. Self confidence
  36. Appetite for learning
  37. Realism
  38. Consistent
  39. Visible
  40. Responsible
  41. The ability to listen
  42. A reasonably good communicator
  43. Implementer
  44. Planner